So when the group uncovered a laundry detergent alternative that was supposed to be just as good, just as convenient and just as affordable as standard options, they said exactly what you would say – NO WAY!
But then they tried it, and it worked. So they asked other people to try it, and it worked. Then they asked 150 people to pay for a subscription order, and 1,500 people said "yes." Within 18 months, Tru Earth was serving 200,000 people in 52 countries, and the planet continues to be better for it.
Today, Tru Earth is growing by leaps and bounds (not unlike how a unicorn jumps) because our products work, and they're an easy way to treat our planet better. Are we perfect? No, only unicorns are perfect… okay, too far. But we believe this is one simple thing we can do for the earth and our kids, and we hope you will too.