We are committed to reducing the environmental impact we have on the planet, one small change at a time. Everything we do is driven by the four E’s.
We keep it simple. From our products to our distribution and everything in between, we eliminate the complications to ensure your experience with Tru Earth is effortless.
We care about our planet and want to leave it in a better place for future generations. All of our products come in plastic jug-free packaging that's designed to reduce waste.
We create products that empower people to make sustainable choices without compromising effectiveness or convenience.
Our plastic jug-free packaging is much smaller, requiring less space, while commanding a higher revenue per square foot for retailers.
We’re known for our Laundry Detergent Eco-Strips,
but did you know we have other products that come in the plastic jug-free packaging?
Check out all Tru Earth's products.
Laundry Detergent Eco-Strips
Tru Earth Laundry Detergent Eco-Strips are ultra-concentrated, lightweight and easy to use. It’s an eco-friendly product because of its plastic jug-free packaging, and packs a ton of cleaning power into a tiny, pre-measured strip of detergent.
You simply tear off a strip and place it either in the dispenser or inside the drum of your washing machine.
Fabric Softener⁺ Eco-Strips
Enjoy these in-wash fabric softeners that do much more -- they also help reduce wrinkles, and the Fresh Linen Scent Booster version adds a pleasant scent to your laundry.
No more drips or spills with liquid fabric softeners. 
Wool Dryer Balls
Softens laundry naturally with 100% premium New Zealand sheep wool. Eco-friendly, reduces drying time, saves energy and lasts over 1,000 loads.
Disinfecting Multi-Surface Cleaner Eco-Strips
Tru Earth Disinfecting Multi-Surface Cleaner Eco-Strip contains 250ml (8.5oz) ultra concentrated cleaning solution that will combat different kinds of difficult surfaces.
It comes in a plastic jug-free, recyclable packaging. To use, just take one strip and put it in a spray bottle, add 250ml of hot water, shake the bottle until it’s dissolved.
Toilet Bowl Cleaner Eco-Strips
We Removed the Liquid From Your Cleaner! Why ship water all over the world when you've got perfectly good water coming straight from your tap?
Tru Earth Toilet Bowl Cleaner Eco-Strips contain all the cleaning power of big brand cleaners, but with none of the liquid and none of the plastic.
Dishwasher Detergent Tablets
Effective cleaning power in a small dose. Finally, cleaning dishes is easier, with less mess, and less plastic waste!
Tru Earth Dishwasher Detergent Tablets contain an enzyme that effectively cleans without unnecessary chemicals and without plastic containers.

”No more plastic containers! Dissolves instantly in cold water and it cleans as advertised.”
– JOY R.

”Works and smells great, perfectly light, portable, and eco-friendly!”

”I love this product! I don’t have to lug giant bottles of soap anywhere anymore. They are as effective for cleaning and I threw them right to the test with my toddlers laundry! I really love this product and am so happy something like this finally exists!”

"This is insane!"
Would you consider changing your laundry detergent if you found a product that worked as well, at a similar cost, and presented the same convenience as your current choice, but with added environmental benefits? Tru Earth was born because the majority of you answered yes.

As founders of Tru Earth, Ryan McKenzie, Brad Liski, and Kevin Hinton share a common goal driven by their roles as parents—to create a healthier environment for their kids, realizing the importance of convenience in making healthier choices, sparked by Ryan's realization during a kid's show that featured an overwhelming display of plastic packaging, prompting him to think, "this is insane!"

So when the group uncovered a laundry detergent alternative that was supposed to be just as good, just as convenient and just as affordable as standard options, they said exactly what you would say – NO WAY!
However, upon testing the product, it proved effective. Encouraged by this success, they extended the invitation to others, and the positive responses multiplied. A subscription order was proposed to 150 individuals, with 1,500 individuals expressing their consent. Within 18 months, Tru Earth expanded its reach to 200,000 individuals in 52 countries, contributing to the planet's well-being.

Today, Tru Earth is experiencing substantial growth due to the efficacy of our products and their role as a convenient means to contribute to our planet's well-being. While we acknowledge we are not flawless, we believe in the simplicity of this action for the benefit of the earth and future generations, and we hope you will too.
In April 2023, our transformative social and environmental impact was officially and globally recognized when we obtained one of the most profound certifications a business can obtain, the B-Corp Certification. This means we meet the highest of standards both internally as an organization and globally with our positive impact.
Tru Earth is the founding partner of the Ocean Wise American Shoreline Cleanup program that inspires Americans to take action within their communities to keep waterways clean.
”Tru Earth places 167 out of 400 companies for Canada's Top Growing Companies”
”With nearly 70% plant-derived or biodegradable ingredients, these strips may be the wave of the future”
"Canada's Second Fastest Growing Startup"