Good for the Planet.
Good for Business.

Tru Earth is committed to reducing the environmental impact we have on our planet by offering consumers simple solutions to everyday problems.


We are committed to reducing the environmental impact we have on our planet, one small change at a time.
Everything we do is driven by the four E’s.

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We keep it simple. From our products to our distribution and everything in between, we eliminate the complications to ensure your experience with Tru Earth is hassle-free.

icon_eco_friendlyEco-Friendly

We care about our planet and want to leave it a better place for future generations. All of our products are eco-friendly and designed to reduce waste.

icon_effectiveEffective

We are changing how people think about eco-friendly by offering effective products that work just as good, if not better, than their competitors.

icon_economicalEconomical

Good for the planet and good for business. Tru Earth will save consumers money while commanding a higher revenue per square foot for retailers.

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More than just
a one strip Wonder

We’re known for our eco-friendly laundry detergent strips, but did you know we also carry other sustainable products?
Check out all of our eco-friendly products.

MOST LOVED

Wool
Dryer Balls

Softens laundry naturally with 100% premium organic New Zealand sheep wool. Eco-friendly, handmade, saves energy and lasts over 1,000 loads.

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Beeswax
Food Wrap

Mold our beeswax food wraps directly over your food or use it as a lid to cover a container to help keep your food fresh for longer periods of time.

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Bamboo Reusable Makeup
Remover Pads

Made of 100% natural bamboo fibers, our machine washable rounds make it easy to remove any application in a gentle way.

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Stainless
Steel Straws

Our stainless-steel straws are tough, dishwasher friendly and have zero aftertaste even after many uses.

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Mesh Reusable
Grocery Bags

Our cotton produce bags are bigger in size, can hold more weight and are reusable in comparison to the plastic ones.

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Bamboo
Cutlery Set

Our bamboo cutlery set includes only the essentials. Each utensil is made of 100% bamboo fiber and can be cleaned either by hand or in the dishwasher.

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Just a Few of Our Awesome Retailers

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foodland
zero waste store
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the giant company
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”No more plastic containers! Dissolves instantly in cold water and it cleans as advertised.”

– JOY R.

”Works and smells great, perfectly light, portable, and eco-friendly!”

– MICHELLE T.

”I love this product! I don’t have to lug giant bottles of soap anywhere anymore. They are as effective for cleaning and I threw them right to the test with my toddlers laundry! I really love this product and am so happy something like this finally exists!”

– SAMANTHA A.

”This is insane!”

OUR TRU EARTH STORY

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Do you clean your clothes? We're guessing you answered yes.
If not, we're happy to be meeting you at a distance.

Now, would you change your laundry detergent if you found something that worked as well, cost the same and was as convenient as what you're using now but was better for the planet? Tru Earth was born because the majority of you just answered yes.

Ryan McKenzie, Brad Liski and Kevin Hinton all have one thing in common – an unhealthy appreciation for unicorns. Okay, they have two things in common: they are also parents and want to leave the earth a better place for their kids. Technically that's three things but let's stay on target.

As the Founders of Tru Earth, Ryan, Brad and Kevin are just like the rest of us – they want to make healthier choices for the environment, yet they realize convenience is key. But when Ryan found himself watching one kid show in particular (yes with his kids, although we don't blame you for asking) and saw the endless parade of plastic packaging they were seemingly promoting, he thought, "this is insane!".

So when the group uncovered a laundry detergent alternative that was supposed to be just as good, just as convenient and just as affordable as standard options, they said exactly what you would say – NO WAY!

But then they tried it, and it worked. So they asked other people to ty it, and it worked. Then they asked 150 people to pay for a subscription order, and 1,500 people said "yes." Within twelve months, Tru Earth was serving 60,000 people in 40 countries, and the planet continues to be better for it.

Today, Tru Earth is growing by leaps and bounds (not unlike how a unicorn jumps) because our products work, and they're an easy way to treat our planet better. Are we perfect? No, only unicorns are perfect… okay, too far. But we believe this is one simple thing we can do for the earth and our kids, and we hope you will too.

Earth Certified

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good_news

”Canada's Second Fastest Growing Startup”

– CANADIAN BUSINESS MAGAZINE

”With nearly 70% plant-derived or biodegradable ingredients, these strips may be the wave of the future”

– BOB VILA

”Tru Earth places 167 out of 400 companies for Canada's Top Growing Companies”

– GLOBE AND MAIL

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